![]() Offered total creative freedom for a jeans ad campaign, he opted to be filmed taking part in the ancient tradition of running with the bulls in Pamplona, Spain, suitably clad in Levi’s jeans and T-shirt, a decision he described on Friday as “I was crazy back then! We were young and foolish.”īut it paid off, with Lee revealing the ad proved so successful, Levi’s were able to fund the whole campaign with the ensuing sale of their ‘Button Your Fly’ T-shirts alone. Lee was similarly feted by Levi’s following the success of his film Do the Right Thing. Looking back, it was a blessing that this whole happened.” “I don’t think any of us could have predicted the impact those commercials would have on the world. That started my relationship with Nike and Brand Jordan. They could easily have found some big-time director, but Mike agreed to it, and it blew Nike up. At the time, Michael Jordan had not seen a film, nor knew what one was. You’ll play Mars Blackmon and we want Michael Jordan. “They called me up, said they liked the film, said we want you to do a commercial. On stage at the Festival, Lee remembered how, back in 1988, the era-defining three way relationship between him, Nike and a rising basketball star – one Michael Jordan – first came about, following the success of She’s Gotta Have It. While Lee talks up the sporting heroes of the past and documents landmark moments of the past 50 years, Zimmie confounds him with present-day icons. The commercial, titled ‘Seen It All’ and launched in May, sees Lee back in character as Blackmon, playing chess in a Brooklyn park with Zimmie. “There was no way I could turn it down,” he added. They called me up – ‘Nike want to celebrate their 50th anniversary.’ It was a great honour they wanted to bring back Mars Blackmon for it. Lee had previously said to friend Barry Brown “I’m never going to do that again” when asked about playing the role in an ad.īrown reminded Lee of this on stage on Friday, to which his friend replied: “Well, you gotta be careful about using the word ‘never.’ This opportunity came. ![]() ![]() Lee also revealed he couldn’t resist the offer from Nike to reprise his character of Mars Blackmon – first seen in She’s Gotta Have It – for the brand’s 50th anniversary. Lee remembered: “Michael Jackson said to me, ‘Don’t ever use the term ‘music video’.” The 40 is a step in the right direction in that it only takes cues from one old school Jordan and is mostly a “new” piece at first glance, but the finished product leaves a lot to be desired.2023-24 Awards Season Calendar - Dates For Oscars, Emmys, Grammys, Tonys, Guilds & MoreĪnd the celebrated auteur added that it was Jackson who first suggested he use the right language to describe his portfolio. While no one would dare question Spike Lee’s legacy with Nike and Jordan Brand, I’ve never been a fan of his own signature shoes because they were basically Frankenstein creations featuring the Air Jordans he was most associated with. Future colorways will include the flip Game Royal/Total Orange on November 4, the White/Fire Red on November 18 and the Black/Fire Red on December 16. Starting today, the Jordan Spike 40 will be available in the Total Orange/Game Royal (“Knicks”) colorway for $180. Modern amenities include the textile and molded TPU upper, a phylon midsole and Zoom Air on the heel unit. ![]() The shoe is influenced by the Air Jordan 5 and old Tinker Hatfield sketches, as evidenced by the clear outsole, reflective material and lace clip, although this time it’s Spike – or is it Mars Blackmon? – that’s featured on the clip. The Jordan Brand and Spike Lee partnership continues with the introduction of the Jordan Spike 40 that was officially unveiled today in a press release.
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